PING—fintech+lawtechplatformforSMB
A platform for SMB: financial health monitoring and debt collection. Before — spreadsheets and letters. After — real-time alerts and automated legal procedures.
PING — a platform for SMB. Receivables are the main hole in SMB cash flow. We built a platform that joins financial monitoring with a legal pipeline: it tracks overdue invoices, predicts risk, runs the pre-trial procedures itself and hands the case to court if needed.
The problem
A typical SMB has 30-40% of revenue stuck in receivables. The bookkeeper can't keep up, there's no in-house lawyer.
Constraint
The platform has to be self-serve: a business onboards in an hour with no integrators and no training.
Goal
Cut DSO at least in half and automate the pre-trial process with no manual work.
Debt recovery and financial visibility
- DSO of 210 days — 30-40% of revenue in receivables
- Bookkeeper tracks debtors in Excel
- No in-house lawyer — claims never written
- Financial health visible once a quarter
- DSO of 90 days — recovery +41%
- Debtor monitoring and scoring 24/7
- Claims and lawsuits — automatically
- Real-time dashboard
Shipped in 8 weeks
From first call to first production launch. No phase two, no endless iterations.
Discovery
Research on SMB pains. Mapped real recovery processes and typical mistakes.
Design
Architecture: scoring, legal pipeline, self-serve onboarding in under an hour.
Build
Integrations with 1C, banks, CRM. Claim and lawsuit templates aligned to court practice.
Launch
Pilot with 20 companies. DSO and recovery measured. Ready to scale.
How we built it
Financial pulse
The platform plugs into 1C, the bank and CRM in an hour. An agent computes DSO, cash-gap and per-client default probability.
Debtor scoring
The model ranks debtors by risk. The owner sees where money is stuck and where it's about to be lost.
Legal pipeline
A lawyer-agent drafts the claim, sends it, tracks the response, prepares the lawsuit by the court's template.
Single panel
One screen — finance and legal together. The owner sees where the money is and when it returns.
From overdue to recovered
The platform spots an overdue invoice, contacts the customer, files a claim, prepares the lawsuit — without involving the bookkeeper.
Self-serve onboarding and scoring
SMB can't afford integrators and consultants. PING onboards in under an hour: the platform reads 1C, the bank and CRM itself, builds the financial model and the debtor score.
Legal pipeline
The lawyer-agent works to specific courts' templates. Claim, lawsuit, writ of execution — all aligned to real regional court practice.
What came out
“We onboarded PING and two months later receivables had shrunk by a third. Without hiring a CFO or a lawyer.”
Irina Lebedeva
Igor Golikov
Lena Petrova
Vitaly Kust
James Park
A global message wall with 3-layer AI moderation
A public, anonymous wall of "messages to a future AI", open to the whole world in any language. The website was the easy part. The hard part: keeping an open, anonymous wall from turning into a cesspool — for pennies. In one week we built a 3-layer moderation cascade and shipped it to production.
