Wingledataplatformforthewellnessmarket
28 analysts manually consolidate hundreds of sources — some launches and trends slip through, reports go stale before publication, and manual entry errors distort decisions. The platform keeps 9,000+ websites and 7,000+ accounts in real time and produces a report in minutes instead of weeks, freeing up ~24 positions (≈$150k+/yr in savings).
A data platform for the wellness and vape market — devices, flavors, articles, social media monitoring. After launch the team runs with 4 people instead of 28, with 9,000+ websites and 7,000+ Instagram accounts in real time.
The cost of manual work
28 analysts manually consolidate hundreds of sources — some launches and trends slip through, reports go stale before publication, and manual entry errors distort decisions.
What AI changes
The platform keeps 9,000+ websites and 7,000+ accounts in real time and produces a report in minutes instead of weeks, freeing up ~24 positions (≈$150k+/yr in savings).
Operating model
- 28 analysts collect data by hand
- Reports are compiled manually and go stale
- 28 → 4 people on the team
- 9,000+ websites in real time
- 7,000+ Instagram accounts monitored
How we built it
Diagnostic
We mapped how 28 analysts consolidated hundreds of sources by hand and locked the outcome metrics: coverage, data freshness and report speed.
Prototype on real data
We launched the first working collection-and-analysis loop on real wellness and vape market sources — within 1–6 weeks.
Production & support
We scaled the platform to 9,000+ websites and 7,000+ accounts in real time; a report now takes minutes, with data quality under continuous control.
What came out
Igor Golikov
Vitaly Kust
Digital Ron Tully — a digital copy of the expert
The expertise is locked inside the expert’s personal time: content ships 1–2 times a month, the audience cools off, and every missed question is a lost lead and eroded standing. The digital twin publishes and replies 24/7 in Ron’s style, multiplies content frequency and removes ~90% of the routine — while a human always signs off on anything sensitive.
