AI-CRMforadry-cleaningnetwork
A CRM that calls clients, reminds, cross-sells and closes tickets on its own. Before — 3 operators. After — one operator plus an agent.
CleanCo — a 60-location dry-cleaning network. A customer drops off a coat and disappears for six months. We built an AI-CRM: a voice agent calls, a messenger reminds, a model predicts churn. Repeat orders went up 42%.
Scale
60 locations, 120,000 clients in the database. 3 call-centre operators physically can't cover it.
The pain
Customers come once and disappear. Without reminders, LTV is zero past the first ticket.
Goal
Lift repeat orders 30%+ without hiring more operators. Keep a human tone.
How we built it
Customer base
Built a unified profile: order history, contact channel, preferences, churn prediction.
Voice agent
It calls, greets by name, talks about a seasonal service. The person doesn't realise it's AI.
Messengers
Reminders and promos go to the channel the client chose. Service, not spam.
Churn prediction
The model flags "fading" customers — they get the first call.
The customer journey
From first order to repeat. The agent leads the way; the operator only steps in on hard cases.
What came out
“Reviews say "thanks for the reminder". They don't realise that was an AI calling.”
Aleksey Krylov
Igor Golikov
Vitaly Kust
Yuka Kust
Computer vision for football
One camera above the field — and the player gets a heatmap of passes, runs and pressures. The coach gets a full match report 10 minutes after the final whistle.
